ShoreTrade B2B seafood marketplace now powering the new Sydney Fish Market

Software Development B2B Marketplace Cold-Chain Logistics Payments

5yr+

technology partner

Sydney Fish Market

now powered by ShoreTrade

End-to-end

cold-chain traceability

§02STORY
REV 2026.05 · 02.00

The Challenge at ShoreTrade

The seafood industry ran on physical auctions, pen-and-paper trading and layers of middlemen. Freshness was lost to one to two weeks of delays, there was no supply chain transparency and no real-time tracking, and complex cold-chain logistics kept fishermen from reaching national or global markets.

What Adaca Built for ShoreTrade

Adaca designed and built a first-of-its-kind two-sided B2B marketplace: escrow-based payments for trustless transactions, deep integration with first, middle and last-mile logistics providers, and full cold-chain traceability across the platform. The engagement began in 2017 and the marketplace went live in 2018.

The Outcome for ShoreTrade

ShoreTrade launched in 2018 and expanded from Sydney to the Australian east coast and into international markets. Adaca has remained the technical infrastructure and support partner for over five years, and in 2020 the technology went on to power the new Sydney Fish Market's digital trading platform, modernising one of the world's most iconic seafood hubs.

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Common Questions

What did Adaca build for ShoreTrade?

A first-of-its-kind two-sided B2B seafood marketplace with escrow-based payments, deep integration with first, middle and last-mile logistics providers, and full cold-chain traceability. The engagement began in 2017 and the marketplace went live in 2018.

Does ShoreTrade power the Sydney Fish Market?

Yes. In 2020 the technology went on to power the new Sydney Fish Market's digital trading platform.

What problem did the seafood industry have before ShoreTrade?

Trading ran through physical auctions, pen-and-paper processes and multiple middlemen. Freshness was lost to one to two weeks of delays, with no supply chain transparency and no real-time tracking.

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REV 2026.05 · 04.00