Channel
Engineering for the channel, from white-label delivery under your brand to sub-contracted squads inside your commitments.
What We Are Seeing in Channel
Partner enablement and onboarding
New SKUs ship faster than enablement keeps up. Sales teams need certification, working demos and reference architectures to sell what is already in the portfolio.
Co-sell with the hyperscalers
The larger deals run through AWS, Azure and Google co-sell programmes, which demand technical pre-sales capacity.
Commoditised deal pressure
Pure resell is a race to zero. The differentiation, and the margin, moves to the services attached to the licence.
Partner-led demand generation
Pipeline does not arrive from the hyperscaler on its own. Partner-led demand needs its own engine.
How We Engage
White-label delivery capacity
A senior offshore bench that ships under your brand, on a Resource-on-Request model with an Australian-fronted engagement and clean contracting.
Joint go-to-market programmes
Co-marketing and co-sell motion across our technology partners, including Anthropic, Cloudflare and Snowflake, and yours.
Partner training and certification
Enablement programmes that take technical sellers from knowing the deck to running the demo inside a quarter.
Sub-contracted build squads
Delivery pods that drop into your existing commitments, senior-benched, AI-augmented and scope-managed.
Technology Partners
LLM PARTNER
Anthropic
Claude is the engine in our AI-Augmented Software Development practice.
We deploy and operate Claude inside client environments, with Claude Code in every engineer's delivery flow.
- Claude deployments across SMB and enterprise
- AI Pods built on the Claude API and Claude Code
- Model-agnostic at the Pod layer; we bring the right LLM to the engagement
CLOUD PARTNER
Cloudflare
Developer platform, security, and AI gateway for our build practice.
We deploy, configure, and manage Cloudflare products (Workers, AI Gateway, Zero Trust) for SMBs that need serious infrastructure without the heavyweight price tag.
- Workers, Pages, and R2 in production builds
- AI Gateway for routing, caching, and observability across LLMs
- Zero Trust deployments for distributed teams
LLM PARTNER
OpenAI
Engaged where the client has standardised on the ChatGPT family.
We build on the OpenAI API and ChatGPT Business where the client mandates it. Parity to our Anthropic-led builds at the Pod layer.
- ChatGPT Business and Enterprise deployments
- API builds on the GPT-4 family
- Adaca stays model-agnostic; the right LLM follows the use case
DATA PARTNER
Snowflake
Engaged when the data layer is the bottleneck.
We bring Snowflake in for data-platform consolidation and governed AI workloads. Cortex AI, Snowpark, and the Native App framework as needed.
- Data platform consolidations into Snowflake
- Cortex AI and Snowpark delivery patterns
- Strongest fit where data maturity is the gating constraint
What We Do
People
Senior engineers who embed in your team and stay. We recruit technically; retention does the rest. One engineer beside your team, or a whole managed team with a delivery lead.
Technology
The software your business needs that no product quite is. Designed beside you, built by our engineering teams, one accountable firm. And a staged path that puts AI to work at your pace.