BikeExchange Rebuilding a global cycling marketplace as a fully proprietary platform

Software Development E-Commerce Marketplace POS Integration

1,600+

retailers and brands

4

continents served

Proprietary

stack launched

§02STORY
REV 2026.05 · 02.00

The Challenge at BikeExchange

BikeExchange, a global cycling marketplace connecting consumers with over 1,600 retailers and brands across North America, Europe, Australia and Latin America, was built on Marketplacer's third-party SaaS platform. To control its roadmap it needed a fully proprietary stack, and the migration had to carry hundreds of thousands of product listings without disrupting the retailers trading on them. Adaca joined the work in 2022.

What Adaca Built for BikeExchange

Adaca provided a technical lead and a pod of engineers to supplement the internal team, rebuilding the platform from the ground up: real-time inventory management, POS integrations with Lightspeed and Shopify, Click and Collect, and integrated shipping via sister company Kitzuma.

The Outcome for BikeExchange

BikeExchange launched its fully proprietary platform, taking complete ownership of its technology stack for the first time across four continents of operation. Adaca has worked on the platform since 2022 and the engagement continues.

03

Common Questions

What did Adaca build for BikeExchange?

A ground-up rebuild of the marketplace as a fully proprietary stack, with real-time inventory management, POS integrations with Lightspeed and Shopify, Click and Collect, and integrated shipping via sister company Kitzuma. Adaca has worked on the platform since 2022.

Why did BikeExchange move off a third-party platform?

It was built on Marketplacer's SaaS platform and needed full control of its own roadmap. The migration had to carry hundreds of thousands of product listings without disrupting the retailers trading on them.

How large is the BikeExchange marketplace?

It connects consumers with over 1,600 retailers and brands across North America, Europe, Australia and Latin America.

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REV 2026.05 · 04.00